CMO - Lucifer Marketing

Shadow Marketing Pt 2: Why Sales Rewrites Your Marketing Assets

Introduction If you work in B2B, you have almost certainly seen this happen: Marketing HQ launches a new “official” deck. Sales says thanks….....

Introduction Most B2B technology companies already have a Shadow Marketing problem. They just prefer not to call it that. It shows up quietly –...

The Client Brief RM PLC has been working exclusively in the education sector for over 50 years. From flexible IT support and strategy,...

Apr 4, 2023 | CMO, Marketing

The B2B freelance/contracting market has never been as boyant as it is now. A recent survey* of 1,000 UK workers reveals that almost a third...

Feb 28, 2023 | CMO, Marketing

Even the most diligent CMO, finds the first quarter in the year is always the busiest. You know that it is the normal planning season, but you...

Jan 25, 2022 | CMO, Marketing

They No Speaky Marketing! As I patiently wait for Rosetta Stone and Google Translate to launch their “learn the language of...