I am an adept freelance marketing professional with over fifteen years of proven experience solving growth challenges for the world’s most disruptive and market-leading IT brands. Now working as an outsourced Fractional CMO for tech companies (both large and small) who aim to achieve sustainable business momentum through effective digital marketing techniques.
Here, you will find clear examples of my outsourced services, plus a selection of assignments I have delivered for various clients, where I have leveraged my skills and experience to produce impactful business results and demonstrable value.
If you have an upcoming marketing project or a temporary skills gap in your marketing team, why not book a call?
The Light Bringer
An explanation behind the name may surprise you. Despite the normal associations, Lucifer is the ancient Latin name for the morning appearance of the planet Venus. The original translation is “light bringer” and was often personified in ancient Roman art as a male figure bearing a torch.
The Business Case
In the fast-paced and competitive landscape of modern business, companies are constantly seeking innovative ways to optimize their marketing strategies and achieve sustainable growth. One such strategy gaining momentum is the utilization of Fractional Chief Marketing Officers (CMOs). A study conducted by Harvard Business Review revealed that companies that engaged Fractional CMOs experienced an average revenue growth rate of 29% compared to 19% for those without, emphasizing their contribution to business success.
Marketing Strategy Review
A rigorous top-down marketing strategy review taking into account your latest GTM priorities, the rapidly changing market and your fiercely competitive landscape.
Sales Enablement Tools and Training
It is incumbent on the marketing team to not only provide qualified leads, but to also enable the sales teams with up-to-date training materials, collaterals and presentations that will resonate with your clients.
Demand Generation Campaigns
My background in sales serves me well when designing, planning and executing 360-degree demand generation campiaigns that really move the revenue needle.
Analyst Relations and Press Communications
As an integral part of any product launch, ensure that your external communications plan is well-planned and executed in a timely manner to coincide with the marketing campaign. In the technology sector analysts can make or break a business.
New Product or Services Launch
Launching a new service or IT product into an already noisy market takes careful planning in order to ensure success. My fanatical focus on solving real-world challenges facing your clients ensures maximum impact.
Partner/Channel Marketing Programs
Are your resellers engaging with your partner content, or are they merely waiting for you to send them their next sales lead? Delivering impactful and easy to use co-branded campaings is key to improving channel engagement and increasing your “share of wallet”.
He’s the type of experienced marketing expert that you can point at a challenge and trust that he will get it done to very high standards.
Latest Blog Post
Client Case Study – New IT Managed Services Launch
The Client Brief RM PLC has been working exclusively in the education sector for over 50 years. From flexible IT support and strategy, broadband and online safety; to cloud-based MIS, they are a trusted technology partner to thousands of schools and trusts. As part of the strategy to improve profitability, a decision was made in 2023 to create and launch a new range of managed IT services...