B2B Technology Marketing Delivery

Senior B2B technology marketing delivery across complex environments

Experience includes product launches, regional rollouts and sales enablement inside global technology organisations. I typically support teams during periods of change, growth or capacity pressure and take ownership of defined workstreams.

Solid background working alongside sales and product teams in long-cycle commercial environments, focusing on making marketing usable in active customer engagement.

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The Light Bringer

The explanation behind the name will surprise you. Despite the typical associations, Lucifer is the ancient Latin name for the morning appearance of the planet Venus. The original translation is “light bringer” and was often personified in ancient Roman art as a male figure bearing a torch.

Is marketing an expense… or an engine for growth?

I help technology companies turn marketing activity into commercial outcomes: stronger pipelines, clearer positioning, and faster execution. Producing demonstrable outcomes that deliver results marketing leaders are proud to stand behind.

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With these devilishly effective deliverables

Demand Generation Campaigns

My background in sales serves me well when designing, planning and executing 360-degree demand generation campaigns that build a pipeline of leads.

Event Marketing

Either webinars or in-person conferences can be handled – from registration through to event follow up

New Product or Services Launch

Launching a new service or IT product into an already noisy market takes careful planning in order to ensure success. My fanatical focus on solving real-world challenges facing your clients ensures maximum impact.

Analyst Relations and Press Communications

As an integral part of any product launch, ensure that your external communications plan is well-planned and executed in a timely manner to coincide with the marketing campaign. In the technology sector analysts can make or break a business.

Social Media

It’s a noisy market out there. But there are digital marketing tactics that you can leverage to get your brand in front of your target audience and onto their “consideration shortlist”.

Sales Enablement Tools and Training

It is incumbent on the marketing team to not only provide qualified leads, but to also enable the sales teams with up-to-date training materials, collaterals and presentations that will resonate with your clients.

Lucifer Worshippers

He’s the type of experienced marketing expert that you can point at a challenge and trust that he will get it done to very high standards. I would recommend Alan to any tech company that plans to take a new service or product to market and aims to make an impact.

Jason Tominson

He is one of the most creative people I’ve ever worked with. Alan’s ideas push the boundaries of how people think things should be done. However, it is the ease at which he gains the support and funding of The Board, strategic partners and regional EMEA offices that demonstrates the level of respect and trust people have in him that he will produce the result.

Clare (Downes) Munzur

Alan is a highly capable marketing professional. During his tenure, he defined the value proposition and market positioning for NTT’s managed services division on the international stage. Exceeding in every aspect of leading our digital marketing, brand awareness and lead generation.

Damian Skendrovic

He is a marketing genius who consistently generates innovative ideas. Alan’s strategic prowess, persistence, encouraging thought leadership, attention to detail, and innovation are genuine and rare qualities in this industry. I highly recommend him to any organization looking to enhance their digital marketing efforts, presence, leadership and make a significant impact.

Joulie Gindi (MSc)

Alan has been excellent at challenging existing beliefs and bringing in new ideas to our team at Cisco. Quickly gaining the trust and confidence from our budget holders, and convincing them to implementing channel marketing projects which they otherwise would not have embarked on.

Michael Skou Olsen

Alan is an exceptional marketer who understands the world of digital marketing from top to bottom. He is data-driven and results-driven, and his ability to develop long-term relationships with key stakeholders is remarkable. I consider him to be one of the most charismatic and powerful marketing leaders I have ever had the privilege of meeting.

Sandra Kamińska-Paciorek

He understands the needs and wants of our clients and I have found him to be both responsive and knowledgeable. Alan is completely tuned to the needs of our target audience. It is rare to find a marketing person who repeatedly produces campaigns that deliver such engagement results.

Fernando Navarro Rodríguez

I have witnessed Alan’s exemplary and successful approach first-hand many times, and I can vouch for his professionalism, creativity, skills and efficiency.

If you are looking for a freelance marketer who can provide you with a fresh perspective, a safe pair of hands, and a proven approach, reach out to Lucifer Marketing!

Neil Curtis

Shadow Marketing Snapshot

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"MIND THE GAP"

A 10-day marketing alignment diagnostic that reveals where your assets are being sidelined in the field. Built for CMOs, CROs, and B2B technology leaders who suspect their marketing is not landing in live sales deals.

A packaged diagnostic that shows where marketing investment is being bypassed in live deals. Led by a Chartered Marketer with 20+ years’ experience inside complex technology organisations. This snapshot typically uncovers:

✅ Sales using “off-brand” presentations
✅ Messaging rewritten ahead of late-stage deals
✅ Regional teams building their own collateral silos

Identify the Gap