Senior B2B Technology Marketing

Trusted with
your reputation.

Experienced marketing capability, on demand. Embedded in your team, taking ownership and delivering without the management overhead.

Book a conversation → See my work

EmbeddedAutonomousDelivered

Trusted by

I want you to make me look good.

A client said this to me recently on the first day of the engagement. It’s stayed with me because it captures what my job is really about.

When you bring in an external marketing lead, you’re putting your reputation on the line. You need someone who understands quickly, takes ownership and delivers work you can stand behind.

Your trust comes with a responsibility. One that I take seriously.

More about how I work

gripfireTurn Up The Heat!gripfire icon

With these devilishly effective deliverables

Generate Demand

My background in sales serves me well when designing, planning and executing 360-degree demand generation campaigns that build a pipeline of leads.

Run an Event

Either webinars or in-person conferences can be handled – from registration through to event follow up

Launch Something New

Launching a new service or IT product into an already noisy market takes careful planning in order to ensure success. My fanatical focus on solving real-world challenges facing your clients ensures maximum impact.

Analyst Relations and Press Communications

Increase Brand Reputation

As an integral part of any product launch, ensure that your external communications plan is well-planned and executed in a timely manner to coincide with the marketing campaign. In the technology sector analysts can make or break a business.

Grow Your Audience

It’s a noisy market out there. But there are digital marketing tactics that you can leverage to get your brand in front of your target audience and onto their “consideration shortlist”.

Enable Your Sales Team

It is incumbent on the marketing team to not only provide qualified leads, but to also enable the sales teams with up-to-date training materials, collaterals and presentations that will resonate with your clients.

Alan is the wearer of many hats and I when I request his support in any one of a number of areas, content marketing, website development, branding, communications, messaging, collateral development he tackles each and every project and produces great results. I recommend Alan without hesitation, but please don’t request his help now… I couldn’t bear to let him go!

Sarah Chapman

Ativion - GTM Leader

What stood out most was how self-sufficient and reliable Alan was. I never had to worry about whether something would get done. He communicates clearly, collaborates easily across teams, and has that rare mix of professionalism and approachability that makes everyone enjoy working with him. I’d work with Alan again in a heartbeat and highly recommend him to any team that needs someone who can step in, take ownership, and deliver real results.

Abi Stephens

Accenture - Marketing Leader

He’s the type of experienced marketing expert that you can point at a challenge and trust that he will get it done to very high standards. I would recommend Alan to any tech company that plans to take a new service or product to market and aims to make an impact.

Jason Tominson

RM & Ativion - CEO

Alan is a highly capable marketing professional. During his tenure, he defined the value proposition and market positioning for NTT’s managed services division on the international stage. Exceeding in every aspect of leading our digital marketing, brand awareness and lead generation.

Damian Skendrovic

NTT - CEO Managed Services

He is one of the most creative people I’ve ever worked with. Alan’s ideas push the boundaries of how people think things should be done. However, it is the ease at which he gains the support and funding of The Board, strategic partners and regional EMEA offices that demonstrates the level of respect and trust people have in him that he will produce the result.

Clare (Downes) Munzur

Fujitsu

Alan has been excellent at challenging existing beliefs and bringing in new ideas to our team at Cisco. Quickly gaining the trust and confidence from our budget holders, and convincing them to implementing channel marketing projects which they otherwise would not have embarked on.

Michael Skou Olsen

Cisco

I have witnessed Alan’s exemplary and successful approach first-hand many times, and I can vouch for his professionalism, creativity, skills and efficiency.

If you are looking for a freelance marketer who can provide you with a fresh perspective, a safe pair of hands, and a proven approach, reach out to Lucifer Marketing!

Neil Curtis

NTT Data

What people say

Trusted by people who know their stuff.

Shadow Marketing Snapshot

Image of a Voltmeter showing high power output

"MIND THE GAP"

A 10-day marketing alignment diagnostic that reveals where your assets are being sidelined in the field. Built for CMOs, CROs, and B2B technology leaders who suspect their marketing is not landing in live sales deals.

A packaged diagnostic that shows where marketing investment is being bypassed in live deals. Led by a Chartered Marketer with 20+ years’ experience inside complex technology organisations. This snapshot typically uncovers:

✅ Sales using “off-brand” presentations
✅ Messaging rewritten ahead of late-stage deals
✅ Regional teams building their own collateral silos

Identify the Gap