Lead Generation Campaign for SAP and Microsoft
Partners
SAP & Microsoft Azure Cloud
Target Personas
CEO, CFO, Head of Enterprise Applications
Geography
UK, EMEA, US, & APAC
Skills
Complete end-to-end digital campaign execution and management
Working directly with both SAP and the Microsoft Azure team, I created a business case to run a global demand generation campaign to generate sales pipeline for SAP cloud migration projects. This was a global 360 degree digital campaign that included all elements of the marketing mix.
Tasks Delivered
- Constructing the campaign plan and value propositions
- Raising the necessary budget contributions from the stakeholders
- Buy-in from the various regional leads in EMEA, US and APAC
- Campaign execution including:
- Campaign Website (SEO & SEM)
- Collaterals for download (White papers, blogs and case studies)
- Social media outreach
- Email campaign
- Content syndication (Tech Target)
- Sales enablement – customer presentation, sales battle card and brochures
Campaign micro-site: https://services.global.ntt/en-us/landing-page/azure-for-sap
We have worked together on numerous global Microsoft Azure campaigns and the websites, collaterals, and social media have always been of the highest quality and totally on-point. Alan is completely tuned to the needs of our target audience and it is rare to find a marketing person who repeatedly produces campaigns that produce such engagement results.
