There is no substitute for experience

Why hire me?

The value in using an outsourced marketing resource

A fresh “outside-in” perspective on your challenges and how to approach them can help massively with your GTM strategy. If you are looking for a safe pair of hands for a new digital campaign, a product launch or generally seeking advice on disrupting the competition, reach out via the contact page.

Like my clients, you will find that, armed with a well-defined brief and equipped with the necessary tools, my time to deliver value is surprisingly short. Discover how I can provide the expertise and insights you need to achieve your business development goals.

YEARS OF continous IT marketing EXPERIENCE

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Digital Marketing Campaigns Delivered

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Deliverables

 

The modern customer is either won or lost in micro-moment experiences throughout the decision-making journey. So if you don’t speak in their language and reference the business impact, outcomes, and the value that you deliver, you will lose them in a heart-beat.

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Launching A New Product Or Service

Nowhere is the term “innovate or die” more relevant than in the high-tech sector. We are working in the most rapidly changing industry out there. To stay ahead of industry trend and the competition, companies are releasing new cloud-based products and services on a regular basis.

 

 

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Partner/Channel Marketing

Are you resellers or alliances partners bringing deals to the table, or merely wating for you to supply them with their next lead? Do your co-marketing tools make it easy for your partners to re-brand, customise, and deliver their own campaigns using content syndication? Ensuring that they amplify your own messaging and content.

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Demand Generation Campaigns

Companies that I have worked with in the past, have left large amounts of partner funding on the table due to lack of in-house resources to execute. Don’t leave bread on the table! Outsourcing these campaigns ensures you can utilize this vendor funding to create additional SQLs for the sales pipeline.

 

 

Go-To-Market Review

Is the GTM strategy for your services or cloud based product portfolio centered around the needs of your clients? Or is it more focused internally?  Based instead on how your various departments and sales regions interact. Putting the clients firmly at the centre of everything that you do, makes your organisation easy to do business with.

Companies

Mind The Gap!

A common challenge amongst the majority of technology firms I have worked at is a disconnect between product development teams and the central marketing function/sales. This is where I deliver major value. Understanding the motivations of both groups and having a deep appreciation for their different areas of focus, enables me to effectively act as an effective “bridge” between these very two different factions.