The devil is in the detail...

I am an adept freelance marketing professional with twenty years of proven experience solving growth challenges for the world’s most disruptive and market-leading IT brands. Now working as a freelance and outsourced Fractional CMO for tech companies (both large and small).

Here, you will find clear examples of my outsourced services, plus a selection of assignments I have delivered for various clients, leveraging my skills and experience to produce demonstrable value.

If you have an upcoming marketing project or a temporary skills gap in your marketing team, book a call!

Schedule a free consultation

The Light Bringer

An explanation behind the name may surprise you. Despite the normal associations, Lucifer is the ancient Latin name for the morning appearance of the planet Venus. The original translation is “light bringer” and was often personified in ancient Roman art as a male figure bearing a torch.

Don’t sell the products you have. Sell the problem you solve

There is no secret sauce to successful marketing. But one advice I give is to “find a need and fill it”. Instead of promoting how your product is the; newest, fastest, biggest, etc. Ruthlessly research your target market and address a business need that solves their problem.

gripfireTurn Up The Heat!gripfire icon

With these devilishly effective deliverables

Marketing Strategy Review

A rigorous top-down marketing strategy review taking into account your latest GTM priorities, the rapidly changing market and your fiercely competitive landscape.

Sales Enablement Tools and Training

It is incumbent on the marketing team to not only provide qualified leads, but to also enable the sales teams with up-to-date training materials, collaterals and presentations that will resonate with your clients.

Demand Generation Campaigns

My background in sales serves me well when designing, planning and executing 360-degree demand generation campaigns that build a pipeline of leads.

Analyst Relations and Press Communications

As an integral part of any product launch, ensure that your external communications plan is well-planned and executed in a timely manner to coincide with the marketing campaign. In the technology sector analysts can make or break a business.

New Product or Services Launch

Launching a new service or IT product into an already noisy market takes careful planning in order to ensure success. My fanatical focus on solving real-world challenges facing your clients ensures maximum impact.

Brand Awareness

It’s a noisy market out there. But there are digital marketing tactics that you can leverage to get your brand in front of your target audience and onto their “consideration shortlist”.

Lucifer Worshippers

He’s the type of experienced marketing expert that you can point at a challenge and trust that he will get it done to very high standards. I would recommend Alan to any tech company that plans to take a new service or product to market and aims to make an impact.

Jason Tominson

He is one of the most creative people I’ve ever worked with. Alan’s ideas push the boundaries of how people think things should be done. However, it is the ease at which he gains the support and funding of The Board, strategic partners and regional EMEA offices that demonstrates the level of respect and trust people have in him that he will produce the result.

Clare (Downes) Munzur

Alan is a highly capable marketing professional. During his tenure, he defined the value proposition and market positioning for NTT’s managed services division on the international stage. Exceeding in every aspect of leading our digital marketing, brand awareness and lead generation.

Damian Skendrovic

He is a marketing genius who consistently generates innovative ideas. Alan’s strategic prowess, persistence, encouraging thought leadership, attention to detail, and innovation are genuine and rare qualities in this industry. I highly recommend him to any organization looking to enhance their digital marketing efforts, presence, leadership and make a significant impact.

Joulie Gindi (MSc)

Alan has been excellent at challenging existing beliefs and bringing in new ideas to our team at Cisco. Quickly gaining the trust and confidence from our budget holders, and convincing them to implementing channel marketing projects which they otherwise would not have embarked on.

Michael Skou Olsen

Alan is an exceptional marketer who understands the world of digital marketing from top to bottom. He is data-driven and results-driven, and his ability to develop long-term relationships with key stakeholders is remarkable. I consider him to be one of the most charismatic and powerful marketing leaders I have ever had the privilege of meeting.

Sandra Kamińska-Paciorek

He understands the needs and wants of our clients and I have found him to be both responsive and knowledgeable. Alan is completely tuned to the needs of our target audience. It is rare to find a marketing person who repeatedly produces campaigns that deliver such engagement results.

Fernando Navarro Rodríguez

I have witnessed Alan’s exemplary and successful approach first-hand many times, and I can vouch for his professionalism, creativity, skills and efficiency.

If you are looking for a freelance marketer who can provide you with a fresh perspective, a safe pair of hands, and a proven approach, reach out to Lucifer Marketing!

Neil Curtis

Read about the new “Diablo” on-demand service designed for scaling businesses

Image of a Voltmeter showing high power output

Give your marketing a boost with Diablo

Clients have been requesting a new approach to accessing freelance services. One better suited to their cash flow that offers the 𝐟𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐚𝐠𝐢𝐥𝐢𝐭𝐲 that a scaling business requires.

The benefits of an on-demand approach:

✅ Budget-friendly predictable costs
✅ Access to deep marketing expertise with specialized skills
✅ Easily scale your marketing efforts to match your business growth
✅ Accelerate your marketing with streamlined processes and fast turnarounds

Amplify Your Business